????? ?? ??????? ???????? ??????????, ? ??????? ??? ??????? ???? ??? ???????. ???? ??? ????????? ??? ??????? ??????????? ???? ???????, ?? ????????? ??????? ?? ???????????? ?? ??? ?????.The key difference between B2B and B2C is their behavior. B2B shoppers want to operate with other organizations and are driven by logic for his or her paying for dec